Being an author these days involves a lot more than typing ‘The End’ with a big flourish. I knew this before I made the decision to publish A Class Apart, but over the past six weeks since my book was released I’ve become much more acquainted with all the different hats an author must wear.
For a long time I’ve been very familiar with hats such as writer, editor, proofreader. Now there are more hats to add to the pile: marketer, advertiser, promoter. My book won’t sell unless people know about it, and they won’t know about it unless I advertise it. So it’s time to get busy with that concept.
You may remember a blog post I put up a few months ago where I debated over whether or not to enrol in Amazon’s KDP Select program. I eventually made the decision to enrol so now I’m going to make use of one of the benefits of KDP Select: Kindle Countdown Deals.
With this particular book promotion, I can set the ebook for A Class Apart at a discounted price for a limited time. Potential customers will be able to see the book’s normal price, its discounted price, and the amount of time left until the deal is over. The deal can run for up to seven days. It’s possible to increase the price by increments (e.g. $0.99, $1.99, $2.99) but I’ve decided to just set it at the lowest price for the full run of the promotion. Which means that starting from today, August 23rd, and running until next Wednesday, August 29th, A Class Apart is available for just 99c on Amazon.com and 99p on Amazon.co.uk!
There is a theory out there that just by using Kindle Countdown Deals my book should gain some exposure on Amazon. However, most people seem to agree that in practice this is not really the case and an author still needs to aim some advertising at their book deal in order to get potential readers to notice it. So I’ve got a few book promotions lined up.
The giant of book promoters is BookBub, but I didn’t even try to submit A Class Apart to them for consideration – it’s a highly competitive list and with so few reviews yet my book just wouldn’t merit their attention at all (not to mention their prices are crazy high…).
However, there are smaller book promoters out there with more realistic pricing. Their reach might not be as wide as BookBub and their results might not be as certain, but they’re more within the range of a tiny fish like me just trying to get started. For this Kindle Countdown promotion I’m going with three different sites – Bargain Booksy, The Fussy Librarian, and Ereader News Today. The way it works is I’ve purchased an advertising slot in each of their newsletters so that, on the dates I’ve booked with them, a blurb about A Class Apart will go out to all their subscribers. Fingers crossed that the discounted price, combined with the cover and the description, will entice some readers to buy!
In addition, I’m running a small Facebook Ads campaign just to spread to the net a little wider. Facebook is generally considered to be an excellent advertising tool but I think it will take a good deal of trial and error and tweaking before I’ll be able to get the best out of it.
Some people close to me have expressed concerns at pricing my book so low – won’t I be giving the impression that it’s not very good if it’s so cheap? The thing is, I’d rather have some readers than no readers, and very often readers aren’t willing to take a chance on a new author unless it doesn’t cost them much to do so. So by pricing my book at 99c/99p I’m reducing the risk they have to take. I’ve been on the other end as a reader myself and I know what the thought process can be when it comes to unknown authors, so this does make sense to me.
There’s another reason why I’m prepared to drop the price – the more people who buy it, the more chance there is of getting some reviews, which are quite low in numbers at the moment. Reviews are very important for building up credibility on Amazon. (By the way, if you have already read A Class Apart and would be willing to share your thoughts on it, I would be really grateful for a review!!)
So that’s my big promotional campaign laid out. Let’s see how the week goes and I’ll report back with the results afterwards!
P.S. Don’t forget to nab a copy of A Class Apart (blurb below) if a tale of forbidden love in 1820s Ireland sounds appealing to you – sure, it’s less than the price of a coffee! 😉
A Class Apart (A Matter of Class Book 1)
‘A beautifully written historical novel with characters who linger long after the last page is turned.’ – Hazel Gaynor, New York Times bestselling author of The Girl Who Came Home.
It’s 1828, and Ireland is in turmoil as Irish tenants protest against their upper-class English landlords.
Nineteen-year-old Bridget Muldowney is thrilled to return to the estate in Carlow she’ll inherit when she comes of age. But since she left for Dublin seven years earlier, the tomboy has become a refined young lady, engaged to be married to a dashing English gentleman.
Cormac McGovern, now a stable hand on the estate, has missed his childhood friend. He and Bridget had once been thick as thieves, running wild around the countryside together.
When Bridget and Cormac meet again their friendship begins to rekindle, but it’s different now that they are adults. Bridget’s overbearing mother, determined to enforce the employer-servant boundaries, conspires with Bridget’s fiancé to keep the pair apart.
With the odds stacked against them, can Bridget and Cormac’s childhood attachment blossom into something more?