A Class Apart discounted for a limited time!

Being an author these days involves a lot more than typing ‘The End’ with a big flourish. I knew this before I made the decision to publish A Class Apart, but over the past six weeks since my book was released I’ve become much more acquainted with all the different hats an author must wear.

For a long time I’ve been very familiar with hats such as writer, editor, proofreader. Now there are more hats to add to the pile: marketer, advertiser, promoter. My book won’t sell unless people know about it, and they won’t know about it unless I advertise it. So it’s time to get busy with that concept.

You may remember a blog post I put up a few months ago where I debated over whether or not to enrol in Amazon’s KDP Select program. I eventually made the decision to enrol so now I’m going to make use of one of the benefits of KDP Select: Kindle Countdown Deals.

With this particular book promotion, I can set the ebook for A Class Apart at a discounted price for a limited time. Potential customers will be able to see the book’s normal price, its discounted price, and the amount of time left until the deal is over. The deal can run for up to seven days. It’s possible to increase the price by increments (e.g. $0.99, $1.99, $2.99) but I’ve decided to just set it at the lowest price for the full run of the promotion. Which means that starting from today, August 23rd, and running until next Wednesday, August 29th, A Class Apart is available for just 99c on Amazon.com and 99p on Amazon.co.uk!

Facebook ad 99c

There is a theory out there that just by using Kindle Countdown Deals my book should gain some exposure on Amazon. However, most people seem to agree that in practice this is not really the case and an author still needs to aim some advertising at their book deal in order to get potential readers to notice it. So I’ve got a few book promotions lined up.

The giant of book promoters is BookBub, but I didn’t even try to submit A Class Apart to them for consideration – it’s a highly competitive list and with so few reviews yet my book just wouldn’t merit their attention at all (not to mention their prices are crazy high…).

However, there are smaller book promoters out there with more realistic pricing. Their reach might not be as wide as BookBub and their results might not be as certain, but they’re more within the range of a tiny fish like me just trying to get started. For this Kindle Countdown promotion I’m going with three different sites – Bargain Booksy, The Fussy Librarian, and Ereader News Today. The way it works is I’ve purchased an advertising slot in each of their newsletters so that, on the dates I’ve booked with them, a blurb about A Class Apart will go out to all their subscribers. Fingers crossed that the discounted price, combined with the cover and the description, will entice some readers to buy!

In addition, I’m running a small Facebook Ads campaign just to spread to the net a little wider. Facebook is generally considered to be an excellent advertising tool but I think it will take a good deal of trial and error and tweaking before I’ll be able to get the best out of it.

Facebook ad 99p

Some people close to me have expressed concerns at pricing my book so low – won’t I be giving the impression that it’s not very good if it’s so cheap? The thing is, I’d rather have some readers than no readers, and very often readers aren’t willing to take a chance on a new author unless it doesn’t cost them much to do so. So by pricing my book at 99c/99p I’m reducing the risk they have to take. I’ve been on the other end as a reader myself and I know what the thought process can be when it comes to unknown authors, so this does make sense to me.

There’s another reason why I’m prepared to drop the price – the more people who buy it, the more chance there is of getting some reviews, which are quite low in numbers at the moment. Reviews are very important for building up credibility on Amazon. (By the way, if you have already read A Class Apart and would be willing to share your thoughts on it, I would be really grateful for a review!!)

So that’s my big promotional campaign laid out. Let’s see how the week goes and I’ll report back with the results afterwards!

P.S. Don’t forget to nab a copy of A Class Apart (blurb below) if a tale of forbidden love in 1820s Ireland sounds appealing to you – sure, it’s less than the price of a coffee! 😉

A Class Apart (A Matter of Class Book 1)

‘A beautifully written historical novel with characters who linger long after the last page is turned.’ – Hazel Gaynor, New York Times bestselling author of The Girl Who Came Home.

It’s 1828, and Ireland is in turmoil as Irish tenants protest against their upper-class English landlords.

Nineteen-year-old Bridget Muldowney is thrilled to return to the estate in Carlow she’ll inherit when she comes of age. But since she left for Dublin seven years earlier, the tomboy has become a refined young lady, engaged to be married to a dashing English gentleman.

Cormac McGovern, now a stable hand on the estate, has missed his childhood friend. He and Bridget had once been thick as thieves, running wild around the countryside together.

When Bridget and Cormac meet again their friendship begins to rekindle, but it’s different now that they are adults. Bridget’s overbearing mother, determined to enforce the employer-servant boundaries, conspires with Bridget’s fiancé to keep the pair apart.

With the odds stacked against them, can Bridget and Cormac’s childhood attachment blossom into something more?

6 thoughts on “A Class Apart discounted for a limited time!

  1. HistorianRuby says:

    1) I’m going to pop to Amazon and buy this because it is a bargain – it may take me a little while to read as I’m a bit busy though, but we have to support each other!
    2) I don’t think you have priced it so low as to make it look cheap and nasty – I bought a Bill Bryson on a similar offer on Amazon a week or two ago (it was about 99p).
    3) I accidentally promoted my Facebook page when I first set it up, instead of the (now usual) approx 10-12 views I reached 5.5K views over 3 days before I realised what was happening. So you may have some luck with that. 🙂 Hope this helps 🙂
    4) On the above note have you set up other social media such as Instagram and Pinterest?

    Liked by 1 person

    • Susie Murphy Writes says:

      1) Thank you so much for buying, I really appreciate the support!
      2) I think what might help with the 99p deal is that it’s only for a limited time – maybe if it was always priced that low that might give a different impression? But it’s hard to know. And then there’s the possibility of giving it away for free, which is another story altogether! Haven’t tried that yet though.
      3) Ooh, that’s good to know. I’m glad that promotion worked for you!
      4) I have to admit that I’m not on Instagram or Pinterest. I’m already on WordPress, Facebook and Twitter and find it hard enough to juggle all those. I feel like it might be better to focus on a few and do them well rather than spreading myself too thin!

      Like

      • HistorianRuby says:

        Your Instagram could be linked to Facebook or vice versa, not sure which. I’ve only started using Pinterest recently and it does take a little effort with regular pinning to be noticed but I share all my blog posts on there (no effort) and I was am starting to gain a few steady views. I must admit I’ve let Instagram slide again as it’s hard to keep up with all posting. My blog posts auto share on Twitter and I do little else probably why I gain nothing from it!

        Liked by 1 person

        • Susie Murphy Writes says:

          It’s hard to keep on top of them all, isn’t it! That’s great advice about Instagram and Pinterest though – thank you, I’ll definitely look into them. Sometimes it’s difficult to know where you’re most likely to stumble upon readers, and I guess a bit of trial and error is required to figure that out!

          Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.